Agentry PR showcases client’s Spring 2022 collections
Racks fill the offices of Agentry PR located at 322 Eighth Avenue in Chelsea. The firm displays its 25 clients’ Spring 2022 collections which brighten up its white showroom. Patrick Jones, the Senior Vice President of Communications at Agentry PR, pointed out a few collections in particular that were representative of the work they do.
Fair Harbor recycles 11 plastic bottles per men’s swimsuit. Each swimsuit uses the brand’s patented design that replaces the traditional mesh in men’s swimsuits with a much more comfortable lining. They came to Agentry PR with the idea of using radio to advertise their brand, and with the help of the firm, Fair Harbor is now an 18 billion dollar brand. When the pandemic hit, the brand used comfort to guide their designs. They began making suits that could double as clothing and made t-shirts, polos, and long sleeves. Their Spring 2022 collection featured various shades of blue especially dark, navy tones.
The firm also works with designer brands like AKNVAS, designed by Christian Juul Nielsen. Neilsen designed the womenswear line “to move seamlessly from desk to dinner,” according to the AKNVAS website. The Spring 2022 collection featured several button-down tops tailored with a women’s figure in mind, with a tapered waist and carefully placed buttons. Nielsen used different variations of stripes in many of the pieces in this collection.
Agentry PR works directly with brands ranging from Fair Harbor to AKNVAS to establish a strategy that best suits the brand. Whether that plan uses a more traditional approach like radio or a more modern approach like social media advertisements, Agentry PR aims to produce honest work for brands with potential. Jones discloses that the firm chooses to work with brands with a clear message, a unique spin, and the drive to create the best image for their brand.